James E. Hoard III

Product Design Leader

Lucid car marketing image

Lucid Motors - Reserve & Order

Client

Lucid Motors

Role

Senior Product Designer, Product Manager

Timeline

16 weeks

Tools

Figma, Miro

Lucid car marketing image

Lucid Motors - Reserve & Order

Client

Lucid Motors

Role

Senior Product Designer, Product Manager

Timeline

16 weeks

Tools

Figma, Miro

Lucid car marketing image

Lucid Motors - Reserve & Order

Client

Lucid Motors

Role

Senior Product Designer, Product Manager

Timeline

16 weeks

Tools

Figma, Miro

Lucid car marketing image

Lucid Motors - Reserve & Order

Client

Lucid Motors

Role

Senior Product Designer, Product Manager

Timeline

16 weeks

Tools

Figma, Miro

The Brief

Lucid Motors is an American electric vehicle company that needed to introduce a way to take payments through its web application. The project aimed to revolutionize the payment process for Lucid Motors by integrating SAP and Plaid into its web application. Spanning 16 weeks, the project was comprised of a diverse team, including product designers, a product manager, engineers, and a delivery lead.

The Brief

Lucid Motors is an American electric vehicle company that needed to introduce a way to take payments through its web application. The project aimed to revolutionize the payment process for Lucid Motors by integrating SAP and Plaid into its web application. Spanning 16 weeks, the project was comprised of a diverse team, including product designers, a product manager, engineers, and a delivery lead.

The Brief

Lucid Motors is an American electric vehicle company that needed to introduce a way to take payments through its web application. The project aimed to revolutionize the payment process for Lucid Motors by integrating SAP and Plaid into its web application. Spanning 16 weeks, the project was comprised of a diverse team, including product designers, a product manager, engineers, and a delivery lead.

The Brief

Lucid Motors is an American electric vehicle company that needed to introduce a way to take payments through its web application. The project aimed to revolutionize the payment process for Lucid Motors by integrating SAP and Plaid into its web application. Spanning 16 weeks, the project was comprised of a diverse team, including product designers, a product manager, engineers, and a delivery lead.

The Problem

Lucid Motors faced the challenge of introducing a seamless payment flow within their web application to handle partial and complete payments. The existing system lacked the capability for efficient transaction management, necessitating a robust solution to enhance user experience and business operations.

The Problem

Lucid Motors faced the challenge of introducing a seamless payment flow within their web application to handle partial and complete payments. The existing system lacked the capability for efficient transaction management, necessitating a robust solution to enhance user experience and business operations.

The Problem

Lucid Motors faced the challenge of introducing a seamless payment flow within their web application to handle partial and complete payments. The existing system lacked the capability for efficient transaction management, necessitating a robust solution to enhance user experience and business operations.

The Problem

Lucid Motors faced the challenge of introducing a seamless payment flow within their web application to handle partial and complete payments. The existing system lacked the capability for efficient transaction management, necessitating a robust solution to enhance user experience and business operations.

The Process

Research & Strategy Development

  • Conducted user interviews and engaged with stakeholders, including Design Directors, Product Owners, Salespersons, and Engineers.

  • Organized strategy sessions, including stakeholder interviews, design workshops, service mapping, and customer journey mapping.



Design & Implementation

  • Developed wireframes and transitioned them into high-fidelity prototypes

to display complex interactions and ensure accessibility.

  • Utilized tools like Miro and Figma for design and collaboration.

  • Performed user research adopting the double-diamond methodology to create detailed user journeys and user flows.

  • Integrated existing design systems and leveraged design teams' research on other features.

The Process

Research & Strategy Development

  • Conducted user interviews and engaged with stakeholders, including Design Directors, Product Owners, Salespersons, and Engineers.

  • Organized strategy sessions, including stakeholder interviews, design workshops, service mapping, and customer journey mapping.



Design & Implementation

  • Developed wireframes and transitioned them into high-fidelity prototypes

to display complex interactions and ensure accessibility.

  • Utilized tools like Miro and Figma for design and collaboration.

  • Performed user research adopting the double-diamond methodology to create detailed user journeys and user flows.

  • Integrated existing design systems and leveraged design teams' research on other features.

The Process

Research & Strategy Development

  • Conducted user interviews and engaged with stakeholders, including Design Directors, Product Owners, Salespersons, and Engineers.

  • Organized strategy sessions, including stakeholder interviews, design workshops, service mapping, and customer journey mapping.



Design & Implementation

  • Developed wireframes and transitioned them into high-fidelity prototypes

to display complex interactions and ensure accessibility.

  • Utilized tools like Miro and Figma for design and collaboration.

  • Performed user research adopting the double-diamond methodology to create detailed user journeys and user flows.

  • Integrated existing design systems and leveraged design teams' research on other features.

The Process

Research & Strategy Development

  • Conducted user interviews and engaged with stakeholders, including Design Directors, Product Owners, Salespersons, and Engineers.

  • Organized strategy sessions, including stakeholder interviews, design workshops, service mapping, and customer journey mapping.



Design & Implementation

  • Developed wireframes and transitioned them into high-fidelity prototypes

to display complex interactions and ensure accessibility.

  • Utilized tools like Miro and Figma for design and collaboration.

  • Performed user research adopting the double-diamond methodology to create detailed user journeys and user flows.

  • Integrated existing design systems and leveraged design teams' research on other features.

Miro customer journey map
Miro customer journey map
Miro customer journey map
Miro customer journey map
Dashboard reservation cards
Dashboard reservation cards
Dashboard reservation cards
Dashboard reservation cards

The Results

The project culminated in the delivery of high-fidelity interactive prototypes, significantly improving the payment process for Lucid Motors. The client expressed immense satisfaction with the engagement results. However, specific quantitative metrics were not available.

The Results

The project culminated in the delivery of high-fidelity interactive prototypes, significantly improving the payment process for Lucid Motors. The client expressed immense satisfaction with the engagement results. However, specific quantitative metrics were not available.

The Results

The project culminated in the delivery of high-fidelity interactive prototypes, significantly improving the payment process for Lucid Motors. The client expressed immense satisfaction with the engagement results. However, specific quantitative metrics were not available.

The Results

The project culminated in the delivery of high-fidelity interactive prototypes, significantly improving the payment process for Lucid Motors. The client expressed immense satisfaction with the engagement results. However, specific quantitative metrics were not available.

Reflections & Learnings

The project provided valuable insights and experiences, particularly in fostering collaboration with various client design teams to ensure brand consistency and seamless design integration in the existing design. My learnings included finding ways to promote the importance of prioritizing accessibility, partnering with engineering to design for error states & edge cases, and enhancing cross-team communication within a large fast-moving enterprise.

Reflections & Learnings

The project provided valuable insights and experiences, particularly in fostering collaboration with various client design teams to ensure brand consistency and seamless design integration in the existing design. My learnings included finding ways to promote the importance of prioritizing accessibility, partnering with engineering to design for error states & edge cases, and enhancing cross-team communication within a large fast-moving enterprise.

Reflections & Learnings

The project provided valuable insights and experiences, particularly in fostering collaboration with various client design teams to ensure brand consistency and seamless design integration in the existing design. My learnings included finding ways to promote the importance of prioritizing accessibility, partnering with engineering to design for error states & edge cases, and enhancing cross-team communication within a large fast-moving enterprise.

Reflections & Learnings

The project provided valuable insights and experiences, particularly in fostering collaboration with various client design teams to ensure brand consistency and seamless design integration in the existing design. My learnings included finding ways to promote the importance of prioritizing accessibility, partnering with engineering to design for error states & edge cases, and enhancing cross-team communication within a large fast-moving enterprise.